From, “New Rules for the Ways We Watch [the media equation],” by David Carr, 12/24/11, The New York Times:
“But even if the sky is still aloft, there are visible, portentous cracks appearing. The inertia that has kept consumers from bolting from traditional content providers is beginning to erode as a new generation remakes media in its own image.”
Portentous: being a grave or serious matter
Inertia: a tendency to do nothing or to remain unchanged; inactivity
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