From, “Lauder, maker of breast cancer's pink ribbon, dies,” by Cristian Salazar and Samantha Critchell, November 12, 2011, Boston Globe:
"There had been no publicity about breast cancer, but a confluence of events -- the pink ribbon, the color, the press, partnering with Elizabeth Hurley, having Estee Lauder as an advertiser in so magazines and persuading so many of my friends who are health and beauty editors to do stories about breast health -- got people talking," she [Lauder] said. Then, three years after distributing the first pink ribbon, a flight attendant noted it on Lauder's lapel and said, "I know that's for breast cancer."
"From there, it became ubiquitous," she [Lauder] remembered.
Confluence: merging
Ubiquitous: omnipresent
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