From, “Insta-Rich: $1 Billion for Instagram, Facebook Inks Its Biggest Deal Ever; Neutralizes Threat from a Hot Photo Start-Up,” by Shayndi Raice and Spencer E. Ante, 4/10/12, The Wall Street Journal:
Instagram is one of a cohort of young start-ups that have built products around the iPhone and have registered incredibly fast growth in a short period of time. The company bills its service as a fun and quirky way to share photos with friends. A user can snap a photo with an iPhone, then choose a filter to transform the look of the shot, say by giving it the look of an old Polaroid.
Cohort: a group of people banded together or treated as a group
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