From, “Tweeting Without Fear,” by Elizabeth Holmes, The Wall Street Journal, 12/9/11:
“Who would have thought typing such short messages could be so tricky?
By now, even the stodgiest companies have found their way onto Twitter. They have discovered it isn't just another marketing channel with a funny name, it's more like a conversation they need to join or risk losing influence over how consumers view them or their brands.”
Stodgy: boring, dull and uninspired
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